Frequently Asked Questions

Get answers to common questions about New Blonde (Baseshifter).

Results typically last 6 to 8 weeks depending on hair porosity, prior color, and maintenance. Using sulfate-free shampoo, cool water rinses, and a recommended purple shampoo will help preserve brightness and reduce brassiness between salon visits.

New Blonde (Baseshifter) is formulated to minimize damage by using gentle toners and professional techniques. We assess hair condition first and may recommend bonding treatments or extra conditioning if needed to protect integrity while achieving brighter, cleaner blonde tones.

Appointments typically range from 60 to 120 minutes depending on hair length, complexity, and whether additional lightening or toning is needed. Your stylist will provide a more accurate time estimate during consultation so we can plan for the best result.

Yes — the treatment neutralizes unwanted warm and brassy tones using targeted toners and color-correcting formulas. Our stylists tailor the shade to your base, delivering a balanced, cleaner blonde while recommending at-home products to maintain neutralized tones longer.

If your hair is newly bleached, we can often tone during the same session, but we always assess elasticity and damage first. In cases of significant damage, we may delay or recommend rebuilding treatments to ensure safe, even color without compromising hair health.

Use sulfate-free shampoo, apply a purple or blue shampoo once weekly to control brassiness, condition regularly, and use heat protectant before styling. Schedule deep-conditioning treatments and touch-ups as recommended by your stylist to maintain tone, shine, and overall hair health.